Carpentry is a highly competitive industry. Whether you’re just starting out or trying to expand your carpentry business, meticulous planning is critical to your success.
That is why long-term planning is critical. Sure, there are plenty of journeyman carpenter positions available right now, but what about in the future? To have a new business and return clients, you’ll need a consistent flow of work.
There are a plethora of ways to advertise and expand your carpentry business, but we’ve compiled a list of tried and tested suggestions to assist you.
Is your carpentry company well-positioned to succeed?
It’s a good idea to have a look at what you’ve previously accomplished before diving into the suggestions. If you’re going to expand, you already know that a solid foundation is required.
To be a successful carpenter, you need to be an exceptional carpenter. That is, you are professional, adaptable, and dependable, and you consistently provide high-quality work on time. Do you, on the other hand, have these crucial details covered?
Put a Business Plan in Place
You can establish a simple business plan to guide your progress. It doesn’t need to be an elaborate document, but you should aspire to have a plan of action that outlines where your business is and where you would like it to go.
Define Your Contract
When embarking on projects with clients, you should have everything recorded and agreed upon before you start work.
You can have a lawyer draft a standard contract, then update the details and get clients to sign it before they start working.
Ensure You Have Up-to-date Licenses and Permits
It is critical for your business to comply with the law. Check that you have all of the necessary carpentry licenses and permits in your state.
Check Your Commercial Insurance Requirements
Carpenters insurance is very important for any business that works with wood. Insurance allows you to concentrate on your business while knowing that you are protected in the event of a disaster.
Before expanding, it’s best to take care of the basics. Now you’ve done that, let’s take a look at how you can market your carpentry business.
- Develop a website
You don’t have to have a website when your business specializes in the carpentry business; however, it can be very valuable. Fortunately, online resources are available that can help you create a website with minimum cost and hassle. For example, you may wish to check out Wix and Squarespace. Your website can be very basic. You can simply present one or two pages that contain the key details:
- The services you provide together with samples of your work.
- Information about you and your business. For instance, your experience as a carpenter, the jobs you have completed, and your certifications. Consider including a recent picture of yourself.
- Customer reviews and testimonials. Feedback from customers can help to establish your credibility, quality, and professionalism.
- Contact details. Include email addresses and phone numbers.
If you want to go one step further, consider using the services of an SEO expert to help get your website to appear high in the rankings for local searches related to your niche.
- Develop a social media presence
Again, being on social media is not essential to your business. Some people enjoy it, while others are uninterested. It’s entirely up to you and where you want to be found by your target audience.
However, platforms like Facebook can help you grow. You can use the page as a de facto website by posting pictures of your work and answering questions.
If you have the budget, you can advertise on Facebook after you’ve created a Facebook page for your company. Geo-targeting allows you to target ads to users in the local area.
- List your business on company directories
Did you know that 97% of people use the internet to find out more information about local businesses? Even if you don’t create a website or a social media profile, you should create online business listings to ensure you can be found.
Start by adding your business to Google Maps, Yelp, and other online business directories. Make sure to include all necessary details, such as your company’s name, phone number, and the services you offer. The more places you list your business, the more chances you’ll have to attract new customers and set yourself apart from other carpenters in your neighbourhood.
- Get yourself some business cards
There is still a need for business cards in today’s digital world, where clients can find your contact information online. You never know when a business opportunity will present itself, so having a pack of business cards on hand can be a really good idea.
Consider printing branded magnets with your contact details that customers can stick on their fridges. When you complete a project, leave a few cards behind for your customers to share with their friends.
- Think about branded automobiles and clothing
Printing your business name, logo, and contact details on your work vehicles and clothing can achieve two objectives. First, it will make you look professional. Second, passers-by may see it and think of you next time a job springs up.
- Seek recommendations
Many small business owners find it difficult to request referrals; however, the effort can be well worth it. People are 90% more likely to trust your services and make a purchase. As such, it is one of the most effective marketing strategies out there.
To encourage active word-of-mouth marketing, request referrals from your past customers.
- Get additional help
Suppose carpentry is your forte, it’s likely that you’re far from a marketing expert. If your business is doing relatively well and you have the funds in place, consider outsourcing your marketing and promotion to experts who can handle it on your behalf while you get on with serving your customers.