While social media may not be the direct sales driver that some other industries rely on, it’s still a cost-effective SaaS digital marketing tool that can help you reach a wider audience and grow your business.
When used correctly, social media can be a major asset to your SaaS business. Here’s a look at some ways social media can help your business grow:
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- Generate leads — social media is a great way to generate leads for your business. By sharing helpful, relevant content with your target audience, you can establish yourself as a thought leader in your industry and start attracting potential customers to your site.
- Build brand awareness – with over 4 billion active users, social media is a great way to reach a large audience and build brand awareness for your business. When people see your company name and logo on social media, they’ll become familiar with your brand and what you offer.
- Drive traffic to your website – each time you share a piece of content on social media, you’re driving traffic back to your website. This is a great way to increase your website’s visibility and get people interested in your products or services.
- Engage with your customers – social media provides a great opportunity to engage with your customers and build relationships. By responding to comments and questions, you can show your customers that you care about their experience and that you’re always available to help.
Which Platforms Best Fit Your Business?
The first step is to identify which platforms your target audience is using. If you’re not sure where to start, consider these five social media sites that are frequently used by businesses in the software-as-a-service industry.
1. YouTube
YouTube is the world’s second-largest search engine, and while that may not seem SaaS-specific, it should be a major part of your social media strategy. After all, video content is one of the most consumed forms of content on the internet—and it’s only getting more popular.
According to a report from Hubspot, 90% of consumers want to see more video content from brands and businesses they support.
Creating videos may seem like a daunting task, but it doesn’t have to be complicated or expensive. You can start by creating simple how-to videos or product demos that show your audience how your software works.
2. LinkedIn
LinkedIn is the perfect platform for marketing B2B SaaS products. LinkedIn users are always looking to be ahead of the curve in their industry, which means they’re more likely to take advantage of new software that can help them save time or be more productive.
Their users are busy professionals who are looking for quick, to-the-point content that they can easily consume and put to use. That’s why LinkedIn is an excellent platform for sharing blog posts, infographics, and other types of long-form content that can be easily digestible.
LinkedIn is also a great place to connect with other businesses and establish yourself as an expert in your field. You can participate in LinkedIn groups and give your insights on industry news to show that you’re always up-to-date on the latest trends.
3. Twitter
One of the best things about Twitter is that it’s fast-paced and always changing. This means you can always be in the loop with what’s going on in your industry and share timely content with your followers.
It’s important to keep your tweets short and sweet. With a limit of 280 characters, you need to make sure your message is clear and concise. You should also include images or videos to make your tweets more engaging.
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4. Facebook
Facebook is a great platform for social media marketing if your SaaS business caters to consumers. The reason for this is that Facebook is where people go to connect with friends and family. This means that they are more likely to be receptive to marketing messages from brands that they follow on Facebook.
Of course, you can’t just post any old thing on Facebook and expect people to engage with it. Your posts need to be written eloquently, and they should offer value to your target audience. You should also make use of Facebook groups, as these can be a great way to connect with potential customers and promote your SaaS business.
5. Instagram
Instagram can be a great platform for SaaS businesses, especially if you have a visually appealing product. You can use Instagram to show off your product in action, give sneak peeks of new features, and highlight customer testimonials.
Post high-quality photos and videos, and use relevant hashtags to reach your target audience. You can also use Instagram’s Stories feature to give potential customers a behind-the-scenes look at your business. This can help humanise your brand and make it more relatable to potential customers.
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Final Thoughts
Internet users are bombarded with content daily, so it’s important to make sure your SaaS business is visible on the social media platforms that your target audience is using. Creating engaging and valuable content is the key to success on social media, so put some time into planning out your strategy and you will see results.