With the advent of digital marketing, it’s easy to overlook the power of traditional marketing techniques in promoting events. While digital marketing techniques have undoubtedly proven their worth, using traditional methods to market your event can help you to reach out to a broader audience than relying solely on digital channels. In this blog post, we’ll explore how to unlock the power of traditional marketing to take your events to the next level.
Print advertising
Print advertising for an event is an excellent way to reach out to the local audience, especially when you have time to plan. Magazines, newspapers, flyers, and posters in strategic locations can go a long way towards creating the necessary buzz. Don’t forget to include all of the essential information such as dates, times, location, and pricing.
Signs and Banners
People still look for signs and banners to navigate events, making them a valuable traditional marketing tool. You can create an eye-catching banner with the help of a graphic designer and hang it in strategic locations. Signs are also useful for guiding attendees to the various parts of your event.
Branded Materials
Branded materials such as keychains, t-shirts, and pens can keep your event fresh in attendees’ minds long after it’s over. These materials are an excellent way to keep your event brand awareness up long after guests have gone home.
Word of Mouth
The power of word-of-mouth marketing is unparalleled when it comes to promoting events. Encourage attendees to bring friends and to share on social media about attending the event. You can make it easy for them too by providing ample photo opportunities, hashtags to use, and easy-to-share posts and blog material for them to use.
Sponsor endorsements
Sponsorship is one of the most powerful traditional marketing tactics if you can get them. Seek out endorsements from local businesses and key figures to help bring attention to your event. Create strategic partnerships with media outlets, who can offer endorsements and even giveaways through their platforms.
Traditional marketing methods can still be used to promote events, and it’s vital to use them to ensure a successful event promotion. From print advertising to branded materials, traditional marketing still has a place in event marketing campaigns that you can’t entirely replicate with digital marketing campaigns alone. Use our tips to make the most out of your traditional marketing efforts, for a positive impact on your event promotion.