How to start a personal finance YouTube channel


A lot of people could use a tip or two when it comes to managing their finances. While financial management is an important part of success, it can be quite difficult to grasp. If you are familiar with financial planning, investments, banking, mortgages, and other similar topics and you have a handful of tips you could share, why not start a personal finance YouTube channel?

It’s a great way to share your knowledge, help people out, and even earn a good profit. You don’t even need to invest a lot of money to create videos. You can just use a free online video editor to record and edit videos right in your home or office. But to give your channel a competitive edge, here are some tips on how to start a personal finance channel on YouTube.

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Plan your storyboard

If you want to create a high-quality video, you don’t just hit record and hope for the best. It takes careful planning, especially for complex subjects like finance. Creating a storyboard can help you plan your video properly. Here are some steps you could take to plan your storyboard:

  • Identify your goals: Who is your target audience? What message do you wish to convey? Defining the goal of your video helps you decide on the tone, language, and length of your video.
  • Brainstorm ideas: List down what you want to include in your video. Will it require images? Do you have to demonstrate how to compute something? When you are clear about the concept of your video, you can easily identify how the video will flow.
  • Create a storyboard: This is now a more defined and detailed plan as you plan the starting point, transitions, and ending of your video. Make it as simple as possible so as not to confuse or overwhelm your viewers.

It would help to share your storyboard with a friend or colleague to get a second opinion. If you get good advice, revise your plan accordingly.

Use a screen and webcam recorder

It would help if your viewers can see you as you explain critical topics. Using a webcam recorder, you can record yourself as you discuss your topic or as you present using a whiteboard. Another way to share financial information is by recording your screen. This will help your viewers see what’s on your screen as you explain what’s being done. This is ideal for demonstrating how to compute mortgages or bank interest rates, how to fill up forms, or how to navigate finance-related software.

Use video techniques to enhance your videos

Although the focus of your videos is to share valuable financial advice, it would help to enhance your videos to make them more interesting and engaging. You can merge several video clips and add transition effects to connect them with each other seamlessly. You can create a montage, which is a slideshow of images, to help support your discussion. If you need to fill gaps in your video, it would be a good idea to use stock videos.

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Create a catchy title and thumbnail

When people search for personal finance advice on search engines or on the YouTube platform itself, the first thing they will see is the title of your video and a still preview of it. Think of the thumbnail as a book cover. It has to be eye-catching enough to make people want to choose it over the others. Make sure that your title and thumbnail are relevant to your topic and that they give a glimpse of what the video is about.

Optimize your video

Study your analytics thoroughly to understand how your videos are performing. Are you targeting the right audience? Are you getting enough traffic? Make sure that your video comes up in search results. To SEO optimize your video, use target keywords in your title and video description. You may seek help from the best YouTube bot to enhance your growth. It would also help to tag your video with popular keywords that are relevant to the topic of your video. Finally, make sure that you categorize your video appropriately.

Ready to create personal finance advice videos?

Video is a great way to provide financial advice to anyone who needs it. Make sure to list down all possible video ideas you have to help guide you on future content. Research well and make sure that the information you provide is up to date. Post regularly and, before you know it, you will have helped several people make wise financial decisions through your videos.