Oftentimes, it would appear that there is almost no difference between web design and SEO and therefore they are the same. This is true to some extent. Usually, SEO web design is about creating a website that goes with the best SEO practices, is an excellent user experience, and descriptive website links. With this, businesses are found much easier on most search results and therefore allowing for the much-needed traffic on business websites. Although SEO and web design services work together closely to complement one another and they have a very huge influence on a company’s business, there are however some areas that draw a distinct line on where SEO and web design are joined together.
Considering the basic meaning, design may have to do with the visuality of the website. However, a serious look at the functions of web design can tell that there is more to it. When a company’s website lacks the necessary design needed, it is very impossible that any SEO operation performed on such a website is bound to fail. This is the same for SEO, Since SEO is basically for optimizing your website for better search results, many would often ignore the need for performing SEO on their website. However, SEO practices such as better site architecture and on-page speed optimization are very important for a website and equally determines the success of your website design. Together, SEO and web design can have a huge tell on your website rankings, user experience, and ultimately your business continuity and the income being generated.
In order to achieve an excellent web design and SEO practice for your business site, there are a few ways to go about this.
If you are certain your business site would not be needing a complex architecture, it is best to stick with simple code. This is because many times, websites with complex codes can be very difficult to optimize for higher web rankings, therefore, the more the code the more difficult it will be to optimize.
One of the most important things to consider is making your site responsive. This means you have to make your business websites function well on all browsers and devices. Many individuals who would be visiting your business site must be given the best user experience possible. And since many of them would likely visit the website with their smartphones therefore your site has to be mobile friendly and function well on their phones.
The readability of your website is also very important for the excellence of your website. The fonts of your website must be very clear and legible. And its contents must be very descriptive and clear because this is very important for the optimization of your website. Having enough content on your website may be necessary for your website’s excellence. And web content is not only about the text of your websites some other content you would require for an excellent web page may include videos and images. Therefore, your web designer needs to know the best approaches on how to go about uploading the right images, videos, and texts on your website.
The URL of your website needs to be as descriptive as possible. Every page must contain the right URL and every URL should contain the important keywords of your business services. The descriptiveness of your URL is important for both the user experience of your page and the optimization of your website on search engines.
Your business site navigation must be very easy and as simple as possible. This is because when the navigation links on a webpage are many and very unorderly, it leaves the visitor confused and further discouraged to continue with such a website.