Since online marketing became a thing, marketers have made use of landing pages. The fact is that these pages as a marketing tool have become fundamental. However, even after being used for quite a while now, many are still confused as to what they are and what purpose they serve. Little wonder we are discussing the topic to clarify the difference between a landing page and a squeeze page.
Therefore, to ease your confusion, we will be looking at the difference between these marketing tools (Visit https://blog.flipsnack.com/digital-marketing-tools/ to find out the digital marketing tools you need in 2022). As we look at the differences, we will also see what makes them similar and why any confusion regarding these two can easily be forgiven.
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To put a little icing on the cake, we will reveal in what situations it would be best to use a landing page rather than a squeeze page and vice versa.
With that said, let’s get the show on the road by examining the purpose these tools are meant for…
What Are These Tools Designed For?
Understanding what these marketing tools are designed for will enable us to pinpoint the difference between these two elements in our discussion.
Landing Page
This refers to a single page designed with the purpose of delivering a particular conversion goal. The goal is dependent on the desires of the business owner and could range from getting webinar participants, getting a new product free trial sign-ups, leading potential buyers to a product page, etc.
As a result of the different conversion goals, the information that will be required from the site’s visitors will vary. In most cases, emails are requested. In other cases, other information such as full address, credit card information, etc. might be required. Sometimes, no information might be required; however, the visitor will need to click a link that will redirect them to another webpage.
Squeeze Page
The purpose of this webpage is simple and single. The goal is to get the email address and name of the visitor. Sometimes, it is also used to provide the visitors freebies such as an eBook, podcast subscription, etc. However, for the user to get the free item, they will have to provide their email address. No other information is requested on this webpage.
Hence, the comparison of squeeze pages vs landing pages clearly shows that the major difference is that the former is more product-oriented. In other words, the focus for squeeze pages is a single product with a CTA that is very clear with the purpose of getting the user’s email. Also, the page is more streamlined and has less content compared to that of a landing webpage.
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Squeeze Pages: A Landing Page Type
There are three main types of landing pages which are:
- Sales Page
The conversion goal of this webpage is to get a sale. Hence, they always come with a “Buy Now” or some other purchase button. Basically, there is a button that allows the user to finalize their purchase.
- Lead Generation Page
The conversion goal of this webpage is to collect the contact details of a potential customer. A sales pitch can then be sent to the person later.
The main contact details that are usually requested are the email address and name. Sometimes, other details such as mobile number, job title, name of the company, etc. are included.
iii. Squeeze Page
As we have said already, this webpage only asks for the email address and name.
In most cases, they are designed as pop-ups instead of a different webpage. Click here to learn how to make your pop-ups more effective. Many folks use this since they are usually short and straightforward. Hence, there is no need to create a webpage with just very little content.
From the above, it can be surmised that all squeeze webpages are landing webpages with less content and a single conversion goal of getting the user’s email address and name.
Landing or Squeeze Page: Which Should you Use?
Having explained the similarities between these two, you might be wondering when you should use either. Since we have come to know that a squeeze webpage is a type of landing webpage, then we will look at the three main types which we discussed earlier and when you can use them. We believe that doing so will give you a much better understanding.
- Sales Page
This tool should be used when you want to sell a product. Your sales webpage could either be long or short. Experts have said that a long-form should be used if your product is expensive. With more copy, you should be able to ease visitors into accepting the idea and product you are selling as something that will be beneficial to them. This way, when they see the eventual price, they’ll feel that it is worth it and make a purchase.
In contrast, if your product isn’t that expensive, you might not necessarily need lengthy content. Most folks use the short form as a means of still getting visitors on their mailing list. Visit https://www.crazyegg.com/blog/killer-email-list/ to learn how to build an incredible email list out of nothing.
- Lead Generation Page
You should use this when your aim is just to generate a lead. If there is no product to sell, you can comfortably use this tool. Although you won’t be selling a product, you have to provide a lead magnet (a freebie) that will entice visitors to give up their email address in order to get the free product.
- Squeeze Page
This can be used when you have no need for other details apart from the email address of the visitor. Just like the lead generation webpage, you will offer a lead magnet. A squeeze webpage is also perfect if you don’t have more than some hundred words or less than a hundred words in your copy.
Conclusion
Online marketing terminologies are in abundant these days and they can be quite confusing if one isn’t careful. Thankfully, we’ve been able to clear the confusion regarding two popular marketing terminologies in the article above.