One of the key things in B2B today is customer retention. There are so many options, that in order to keep their clients, businesses need to do more. A very underutilized tool is the humble text message. Automated text message systems might seem small to B2C, but they can have a huge impact on B2B customer retention.

In this article, we will discuss about power of automated text messaging for B2B businesses, why it is benefitting them so much, their best practices, and real-life examples. We will also introduce you to Justcall.io, a user-friendly platform that lets you embed automated text messaging into your B2B retention strategy enjoyably.

Why is Automated Text Messaging For B2B Customer Retention so Awesome?

Several factors make automated text messaging a compelling choice for B2B customer retention:

• High Open Rates: The open rates of text messages are great: 90% compared to a tiny 20-30% for emails. This means your B2B customers are much more likely to see your message.
• Direct and Immediate Communication: Customers are being notified instantaneously by direct text message delivery to the customer’s phone. The swiftness comes with a huge benefit from traditional communication methods like email which have a chance to get buried in inboxes.
• Conciseness and Convenience: Busy B2B professionals can make good use of text messages as they are quick and easy but they don’t always come with as many character restrictions as direct email. It’s quick and easy to the point and doesn’t require a large time commitment from our customers.
• Personalized Communication: What can be done is to personalize the messages for individual customers via automated text messaging platforms. It can help immensely with engagement and help build stronger relationships.
• Cost-Effective: Automated text messaging is one of the most cost-effective ways to reach your B2B audience over other marketing channels.

5 ways in which Automated Text Messaging can help boost B2B customer retention

By leveraging the advantages of automated text messaging, B2B businesses can implement various strategies to boost customer retention:

• Proactive Communication: Proactively reaching out to customers can be achieved by automated texts in the form of updates regarding an order, shipment, or service request. This also keeps the customer informed and gets him ready to contact the volunteer before he has to.
• Personalized Engagement: Use them to send birthday wishes/anniversary greetings / personalized offers relevant to a customer’s basic needs. But this shows you care about their business, and they’ll feel closer to you.
• Appointment Reminders: Send automated texts to customers so they don’t forget about upcoming appointments, meetings, and deadlines. It ensures on-time interaction and maintains rescheduling.
• Feedback Requests: One of the best ways to gather some feedback from clients is through text messages. For example, you can do quick surveys or polls by texting customers and gaining some insights on the satisfaction of your customers to tackle any problems quickly.
• Offer Exclusive Deals: As a thank you for spending their hard-earned money with you, send exclusive promotions or discounts to existing customers who leave your B2B website pages.

Justcall.io: Your Automated Text Messaging Partner

JustCall.io is a steadfast and instinctive platform that enables B2B businesses to seamlessly integrate automated text messaging into their customer retention strategies.

With Justcall.io, you can:

• Create Customized Templates: Save time and always maintain a consistent message by developing pre-written message templates for common scenarios.
• Schedule Automated Texts: Automatically schedule your texts to send at the best time for your customers.
• Personalize Messages: Personalize messages by using merge tags and inserting the customer’s name or other information essential to the company.
• Integrate with Other Tools: Its justcall.io integrates with all popular CRM and marketing automation platforms to help streamline your workflow.
• Track and Analyze Performance: Track your key metrics and make reports on your text message campaigns.

Because of Justcall.io’s robust features, B2B businesses can now easily use automated text messaging campaigns to improve customer retention.

Conclusion:

B2B businesses with automatic text messaging are extremely powerful at helping to increase customer retention. If you use a well-planned strategy and adopt best practices, an automated text message system can help businesses build stronger relationships with their customers, increase communication, and create long-term loyalty. There are two things about justcall.io which I like; first, it helps simplify the process of implementing and managing automated text messaging campaigns and second, it provides a great way for B2B businesses to take full advantage of this powerful communication channel.

With proactive, personalized, and valuable communications by text messaging, B2B businesses have the opportunity to maintain top-of-mind awareness with their clients while continuing to build and maintain business through repeat and future business.