How to Design an Effective E-Commerce Strategy
Do you want to run your own business from the comfort of home? An online store can be a great business model, but you need the right e-commerce strategy to help your business succeed.
Before you start your store, think about the steps you can follow to create a good strategy. Then, you can make the most of your time working on your business.
Keep reading to learn more.
Consider Your Goals
When you first develop an e-commerce strategy or switch from your old strategy, you should think about your business goals. Consider where you want to be in the next year or so.
Figure out what you want to sell or what you want people to think of when they think of your store. Make your goals specific so that you can track them as you work towards them.
Then, you can make sure you meet the goals you set, and you can set new goals each year. You can review your analytics and sales to see if you’ve met your goals.
If you met your goals, you can set bigger goals. But if you didn’t meet a goal, you can know to adjust your strategy to get more online sales.
Identify Your Ideal Customer
As you set your goals, you may also have a type of person in mind as your ideal customer. While you may sell to people that don’t fit that profile, you should have some sort of profile to use.
Consider your ideal customer’s age, gender, occupation, interests, and other factors. Then, you can start to figure out what products or services you can offer to your customers that they’ll want to buy.
You don’t need a huge selection of products, and having too many can be overwhelming. Instead, focus on a few products that you know your customer will want or need.
Track Their Activity
When you start getting traffic to your online store, you can track the users. See what pages they visit, where they click or don’t click on certain pages, and how long they stay on your site.
This can help you understand the user and determine what about your site they like or don’t like. If you find people aren’t clicking to your products page, you can edit your website to make that page stand out.
You can include the link to that page in more places to encourage people to click. Or you can include the link on your most popular page.
Diversify Your Marketing Streams
Now, you can only really track activity if you get people to your website. To do that, consider how to market your business and get people to follow you and eventually buy from you.
A few marketing streams to try include:
- Search engine optimization (SEO)
- Social media
- Word of mouth
Using SEO can help get your website in front of people when they search for what you sell. That’s a great way to attract people who are already eager to buy.
Social media and email marketing let you build trust with your ideal customers. While you may not get many online sales now, being consistent on social media or with an email list can help increase your conversion rates later.
Make It Simple
When designing your site or making updates, you should focus on the user experience. Make sure that using your website is as easy and straightforward as possible.
Keep the navigation bar at the top of your page short so that you direct people to your store page or your contact page. The fewer options people have, the easier it will be for them to do what you want.
You should also make each web page simple. Include direct links to products, and make the links easy to click and view on a variety of screen sizes.
Create a Mobile Version
As you create your e-commerce strategy, don’t forget about mobile internet use. Many people love to use their phones or tablets to browse the web and even shop.
While you should make your desktop site easy to use, your mobile site is just as important. Your website platform should allow you to preview and edit the mobile version.
Make sure things are easy to read and that text doesn’t go past the borders of the screen. If there are problems, you can edit the mobile version so that it works well for you and your customers.
No good e-commerce strategy comes without at least one call to action (CTA). You should use multiple CTAs on your website to help convince people to look at products and buy.
Adding more CTAs can seem annoying, but it gives your customers more chances to do what you want them to on your site. It can also help because some people need to see something multiple times before they take action.
You can use a CTA on your home page, contact page, and your main store page. If you have a blog, use it to promote your products, and link to the product in the post or at the end.
If you want to use paid ads, you should consider them as part of your e-commerce strategy. Retargeting ads are some of the best when it comes to online sales and conversion rates.
When you retarget someone, you target the ad at someone who has interacted with your business on social media or even your website. You can create an ad that promotes the product that someone looked at but didn’t buy.
Or your ad might focus on a similar offer, so you can target people who might want to buy from you again. Facebook makes this really easy with the Facebook Pixel since you can track who visits your site, and you can send them ads on social media.
Refining Your E-Commerce Strategy
Creating an e-commerce strategy is crucial for getting consistent sales and growing your business. Whether you’re just about to open your store or have been open for a while, you can always improve your strategy.
That way, you can make sure you’re targeting the right customers and selling things they’ll want to buy. And you can figure out when something isn’t working and make a change to fix it.
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