5 Tactics for Growing Feature Adoption
Adoption to new features and changes are a part of progressive life. However, the process is not seamless and takes some time before getting finally accepted. This can be linked to the human brain that is wired to adhere to the comfort zone. Getting familiar and customized to something new puts an increased cognitive load.
Welcoming a new feature adoption is somewhat the same when our brain tries to adapt to new changes. If you are fortunate, you will find people who are ready and primed for your solution. While other times you have to chip away.
Organizations have to identify the importance and relevance of feature adoption. It is a prerequisite for performance metrics, in the long run, indicating various things like customer retention, user engagement, and revenue generation. Improving the feature adoption is decisive for better returns and lower churns that translate into more predictive and consistent revenue.
So, a new feature adoption introduces a change for the user, and there are some best practices that can help people deal with the situation. Let’s review some tactics for organizations to manage the changes and how it can escalate better feature adoption.
Tactics Outlined for Growing Feature Adoption
- Creating an Exceptional First Time User Experience
A feature with simple, intuitive, and practical aspects works best for the users. This initial experience in feature adoption will set the tone for everything that comes after. With so much on stake, you need to design a robust digital adoption platform for the customers.
Thinking about what is a digital adoption platform? This technology helps both your employees and customers understand the different step-by-step processes and tasks associated with the new feature adoption. It will be helpful in demonstrating the usefulness of a product or service.
Today, innovative companies use feature demos like welcome messages, in-app tutorials, and tooltips to offer a clear path to value despite the complexities of the product. This helps the users to comprehend the value faster in their experience, making it exceptional for first-time use.
- Elaborating the Features for Users
Feature adoption is a time-consuming process, and you need to be forbearing. However, what creates a hindrance is the poor feature rollout strategy and users not being aware of the framework. This is why many users may not discover the latest feature and derive the benefits.
Companies create effective strategies where they can elaborate the features to their users. You have to pitch the new features to every user and try to incorporate them into your user experience.
Get your app designed with a user journey that explains the user regarding the feature. A good idea is to display the feature notification right when the user needs it the most. Probably, they won’t be able to resist it as it helps to simplify the user interface.
For instance, designing an e-commerce website with a “live order tracking” feature. Introducing the feature when a customer places an order will provide no benefit. However, if the feature is shown after the order placement, it will be much helpful to detect the running time.
- Treat New Feature and Product Launches Alike
A product’s journey is all about its development and evolution. Organizations like to analyze which thing drives user engagement and what aspects are missed or overlooked. This holds for the features too. Existing features are constantly upgraded with a brand new functionality for improved user adoption rate.
There are instances when the customers never use the expected feature. Some features are even lost or don’t reach the targeted group. All these happen because of the company’s loopholes and failure in making the campaign bigger.
Companies should treat a feature announcement similar to a mini product launch to maximize the reach of product adoption. Remember, a new feature adoption is a fresh experience for both the existing and current users.
Gather all the necessary data to analyze the feature of adoption rate to comprehend the interaction between users and product features. This will also reflect on how customers are finding it worth meeting their expectations and needs.
- Support the In-App Experience
Optimizing feature adoption is the pursuit of a better user experience. This is achieved only when effective customer support systems back your platform. In this way, feature adoption gets more consistent and automatic.
Reinforcing repetition is essential for any habit, whether it’s related to feature adoption. Practices involve sending behavioral emails that echo the guidelines suggested in the in-app tutorials. This will intensify the likeness of users to take an action call resulting in trying the new feature.
Another way to enhance the experience of users with the feature is to get feedback. Please get back to them to support their experience so that they find it feasible to adopt in the long run.
- Improve, Fix, and Repeat
Launching a new product feature doesn’t end all efforts. Getting through the analysis of feature adoption rates and feedback, there are always chances to improve and optimize the features. Ensure that you meet the customer expectations and behaviors and cater to them accordingly.
Moreover, a feature adoption can cease in the middle way with a particular, acute problem. You can dig deeper at the qualitative data like live chat, feedback, user session, help tickets, and survey. Even some of the worst cases are a great point of learning the root causes of the problem.
The success formula is to collect data, evaluate the mistakes and work on improving feature adoption metrics. If there is any disengagement obstructing the adoption, the plan is to bring them back into re-engagement. The process is repetitive in nature but that’s how the cycle operates.
Feature Adoption Promotes Development!
If you support the foundation of a healthy and sustainably growing organization, you need to turn towards feature adoption for an enhanced user experience. You need to empathize with the users by rendering experiences that generate value in their life.
Feature adoption is not a one-time approach; rather, it has to be reinvented time and again to support the company’s growth based on customer satisfaction.