5 Struggles of Growing a Coaching Business

Coaching is a demanding profession. As a coach, you’re responsible for helping clients tackle their problems head-on and come up with solutions that stick. It’s a role that takes a lot of courage and resilience. You might feel like the challenges are never-ending: You struggle to carve out time in your schedule, find the right words to inspire other people and manage your expectations, all while trying to grow your business at the same time. If you’re starting out as a coach, you might be wondering how to grow your business effectively with limited resources, reach more potential clients quickly, or even know how to start coaching in the first place.

Getting new clients is hard.

The best way to get new clients is through referrals, but they are hard to come by. Expect to wait months (or even years) to get results. If you decide to pursue a traditional marketing strategy, like cold-calling, door-knocking, or networking at events, you’ll probably end up feeling more frustrated than successful. Why? Because getting new clients in the coaching profession is really, really hard. Most people who are interested in your services don’t know you exist yet. It is highly recommended to invest in a good business coach in order to gain ultimate clarity on how to bring new clients on board.

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Finding the right words is even harder.

The words you use can make the difference between capturing the attention of a potential client—and having them ignore your message completely. To find the right words for your marketing, you need to know what your potential clients are going through, how they feel about it, and what’s holding them back. Finding the right words can take a long time, and it’s hard to know when you’ve nailed it. Finding the right words can be especially challenging if you haven’t had much experience coaching yet, or if you’re trying to grow a business in a different field. If you’re switching careers or have little coaching experience, you might be unsure how to start.

It’s tough to stay motivated while growing a business.

Starting a business is a long, unpredictable journey. It can take months or even years to get your marketing strategies in place and make money by coaching. While you wait for your business to take off, you might face moments of self-doubt and wonder if you’re really cut out to be a coach in the first place. If this happens, it’s important to remind yourself of your WHY. Why did you decide to become a coach in the first place? What is your ultimate goal? What are the benefits you want to create for your clients? Reminding yourself of these things can help you stay motivated to finish what you started.

The struggle to find time for everything.

As a coach, you are also a business owner. You’re responsible for marketing, networking, bookkeeping, scheduling, administrative tasks, and more. You might have dreams of jet-setting around the world, making time for yoga, and spending time with friends and family too. It can be a challenge to fit everything in and stay on top of your to-do list. If you’ve been working as a coach for a while, you might have a ton of advice to offer. You might have pages of content in your journal or hundreds of ideas in your head. But you don’t have a ton of time to put them into action. The demands of running a business will always be there.

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It’s hard to feel confident as a coach.

If you’re new to coaching, it can take a while to develop your skills. You might feel like you don’t know what you’re doing for the first 6-12 months. How do you let potential clients know that you’re the right coach for them when you feel so unqualified? If you’re switching careers and have little coaching experience, you might be wondering how to become a coach at all.


There is no doubt that coaching is an incredibly rewarding career, but it is also a very demanding one. The key is to prepare yourself for the challenges that lie ahead by knowing what to expect and taking the right actions to overcome them. If you truly want to become a coach and want to help others, then it is crucial to be aware of the challenges that come with this profession and prepare yourself for it.